Benefits of E marketing

·   It enables to avoid some of the overhead costs of a physical store location. Hence, will be able   to expand the geographical and customer reach through the web based system.

·      Ability to showcase the products in a user friendly manner enabling to make an affirmative impression on the customer.

·      Capability to gain more intelligence of the customers and their preference criteria of the products by keeping track of their performance at the site, therefore, enabling to gain increases in sales and revenue.

·      Able to improve the brand image of the company due to the responsiveness of the site which ensures customer satisfaction.

·      Less time consumption in resolving invoices and order discrepancies due to the automation of the web based system.

·      Able to provide better customer services through their feedback of the products.

What is E marketing?

E Marketing is any marketing done online via websites or other online tools and resources. E Marketing can include paid services while other methods are virtually free. An online marketing portal gives your users up-to-date marketing materials the moment they need them. It doesn’t matter whether they are in the corporate or branch office, working from home, or in an airport lounge.

Our SEP project

We are developing an E marketing portal for our SEP project. It is “Mega bay” which enable users to buy and sell products using internet.The system is a web based application that users can access it through internet. We developed this as a replacement for traditional marketing portal. So this an E commerce application.

 E-Commerce is the sale of products and services over the Internet. It is the fastest growing segment of our economy. It allows even the smallest business to reach a global audience with its product or message with minimal cost. The sale of products or services on Web site can generate sales that will make the difference between success and failure.

The Title of our project is “E marketing portal”. E marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms E Marketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.

E Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.